INFORMATION ON THE TREATMENT OF THE PERSONAL DATA
Last update 03/07/2015

1. General
The User must read the information on the treatment of the personal data before use of, and registration on the website. When the law requires consent to the processing of personal data, the user can tick the relevant boxes. The Privacy Code sets down the rules on the treatment of the personal data and states that the processing of the information and data provided shall be based on the principles of correctness, lawfulness and transparency and protection of your confidentiality and of your rights. The data controller is:

BLADEARMOUR S.r.l. Unipersonale, VAT number and tax code 01960780383 , REA number FERRARA , with head office at Via Carlo Mayr 9/a, 72/74/76/78 in Ferrara (hereafter referred to as BLADEARMOUR). The list of any other external and internal data managers can be provided by BLADEARMOUR on request. With this document, the Data Controller responsible for processing of the personal data of users of the website provides the information required by law (Legislative Decree no. 196 of 30 June 2003 “Personal Data Protection Code”, hereafter referred to as the “Privacy Code”). For all communications regarding the processing of your personal data (including the rights set forth in Article 7 of the Privacy Law), you may write to BLADEARMOUR at the above address or at INFO@BLADEARMOUR.COM.

2. Purposes of processing
The navigation data are processed to provide the services required and all related support, and to comply with the obligations set forth by the law in force and to protect the rights of BLADEARMOUR. All other personal data are processed to provide the services required, including the sending of updates and promotions and all related support, and to comply with the obligations set forth by the law in force and to protect the rights of BLADEARMOUR. Also, with the previous and explicit consent of the data subject (the individual to whom the data refer), these data may be used or disclosed to third parties for commercial purposes, to conduct studies, for statistic research, for market research, to host sponsors or customised advertising with reference to the User’s preferences, to promote the Website and its services through blogs, newsletters and any other form of telematic communication, to customise and improve the service, the content and the advertising in a targeted manner updating you on the latest news and promotions, and to fulfil other purposes specified from time to time.

3. Methods of processing
Your personal data shall be processed manually, by computerised, electronic and/or automated means, strictly in relation with the purposes of the same. The data may be associated or integrated with data in other databases. All data is processed according to the methods indicated in the Privacy Code and adopting the preventive security measures to minimise the risk of destruction or loss, even accidental, of the data, unauthorised access or treatment that is not in compliance with the purposes of collection.

4. Data collection
The provision of data is optional, apart from the details marked as mandatory for completing registration and accessing the services on offer. The failure to provide information listed as required prevents BLADEARMOUR from providing the services on offer. The failure to provide the optional data has no effect. This website can collect four different categories of personal data:

• Navigation data, and in particular the IP address of the User’s device. Saving of the IP address is obligatory. This website uses cookies; cookies are bits of text sent from the server of BLADEARMOUR to the client of the User, and then sent back by the client to the server – without change – every time that the client accesses the same server. This Website uses cookies to authenticate the User and to keep track of navigation sessions. You can set your browser in order to be informed whenever you receive a cookie and decide whether to accept it. The choice not to accept or delete cookies after your session may limit the functions available on the website of BLADEARMOUR.

• The User’s personal data provided by the User at the time of: registration (e.g. first name, surname, date of birth, gender, address, etc.); subscription to the newsletter (first name, surname, e-mail address); performing tasks on the website including those relating to purchases and sales (credit card number, bank account details, etc.); arranging delivery (town/city, postal address, etc.); invoicing and making comments or contributing to discussions (in blogs, social media, etc.); requesting support or information with the exchange of digital or written communication; and any other information provided that is necessary to offer and ensure the security of the service.

• Personal data of the User or of a third party provided by third parties, for example, when the User connects to the website via the websites of third parties who supply information.

• Personal data of a third party provided by the User, for example when the User loads the personal data of a third party (for example: a photograph, name or e-mail address) or when the User asks for a Product to be sent to someone else. If the User provides the personal data of a third party, either directly or via a third party, the User must pass the Personal Data Protection Code on to the person to whom the data refers (data subject) and acquire that person’s consent to the processing of their personal data.

5. Data management
All data collected will be retained by BLADEARMOUR (and known by its managers, employees and consultants) and may be communicated by BLADEARMOUR to advisers and suppliers (Vendors and couriers included) to provide the services requested by the User (such as registrations, transactions, shipments, customer services, etc.) so as to ensure the functionality of the Website and to ensure the management of BLADEARMOUR. The data collected may be disclosed to third parties, particularly to public bodies and/or individuals for whom disclosure is required by law or necessary for the administration of the relationship; the data may also be disclosed to public administration offices and authorities, as required by law. Subject to express consent of the User, BLADEARMOUR may also disclose the User’s data to third parties for commercial purposes, to conduct studies, for statistic research, for market research, and for the other purposes indicated in the specific privacy policy according to which the consent is acquired. The User’s personal data and the personal data of third parties will be disclosed to the public via the Website, to the extent agreed by the User. Subjects belonging to categories to whom data may be communicated, will use the data as “third party people in charge” or “Autonomous data controllers”, pursuant to the Privacy law and in full autonomy, as they are not involved in the original processing carried out by BLADEARMOUR. They cannot use these data for any purpose other than the specific one agreed with. The list of people to whom the data can be disclosed can be provided by BLADEARMOUR on request. The list of the external and internal data managers for the services of Extrema Ratio can be provided by BLADEARMOUR on request. By registering with or using the website, the Users consent to the disclosure of their data to servers located in Italy and in any other specified countries where BLADEARMOUR may locate its own servers.

6. Consent
Pursuant to the current legislation, the User must consent to the processing of personal data by ticking the “I accept” checkbox. Consent refers to the processing of data required by law, and not to the processing of data for which the law does not require consent.

7. Rights of the user
The user is entitled to ask the data controller to delete, communicate, update, rectify and amend their personal data, and may exercise all the rights established in art. 7 of Legislative Decree 196/2003 of the Privacy Code.
1. The data subject shall have the right to obtain confirmation as to whether or not personal data concerning him/her exist and communication of such data in intelligible form. 2. Data subjects shall have the right to information on: a) the source of the personal data; b) the purposes and methods of processing; c) the logic applied when the data is processed with the use of electronic instruments; d) the identity of the data controller, data supervisors and the representative designated pursuant to Article 5.2; e) the parties or categories of parties to which the personal data can be transferred or which can gain knowledge of them as designated representatives of the State, processing officers, or processors. 3. Data subjects shall have the right to obtain: a) the updating, correction or, when they are interested, additions to the data; b) the cancellation, transformation into anonymous form, or blocking of data processed in violation of law, including those that need not be retained for the purposes for which the data were collected or subsequently processed; c) certification that the parties to which the data have been transferred or disseminated have been notified of the operations specified in points a) and b), also regarding their content, except for the case where notification proves impossible or requires the use of means clearly disproportionate to the right of being protected. 4. The data subject is entitled to fully or partially object: a) for legitimate reasons, to the processing of personal data, even if pertinent to the purpose of collection; b) to the processing of personal data for the dispatch of advertising or direct sales material or for the conduction of market research or business information.

8. “Remarketing” of Google Adwords
The website uses the “remarketing” of Google Adwords to publish Google ads tailored to the pages visited by users of the website. The suppliers of third parties, including Google, use cookies to publish ads on the basis of the previous visits of users to your website. The information obtained permits identification of only the browser and the user cannot be identified in any way. How it works: some pages of the website include a remarketing code for reading and configuring the cookies of the browser to determine the type of ad that the user will be shown, according to the data relating to his or her visit to the website. The remarketing lists created are kept on Google’s servers where all the IDs of the cookies associated with the data subjects are stored. Further information on the remarketing tool is available at this link: https://support.google.com/adwordspolicy/answer/143465?hl=it&ref_topic=3123080&rd=1

How to disable Google’s use of cookies
Visitors can disable Google’s use of cookies at Google’s page http://www.google.com/settings/ads. Alternatively, it is possible to disable the use of cookies by a third party supplier by visiting the Network Advertising Initiative deactivation page, http://www.google.com/settings/ads.